"...What is this stuff? This is the stuff of being a child. You know - that short period of life you left too soon. And this is the stuff of Masters of the Universe. Millions of boys have discovered this limitless playground. It's filled with fun and excitement. With heroes and valor. And with colorful action toys that last as long as their imagination. Here your child can be a hero, too. He can be brave and just. He can be anything he wants to be. But most of all, he'll be having fun."